Indoor Climbing with Style

Always pushing the limits and creating something authentic, crazy and fun is no other place than Japan. At first glance it looks more like an art instillation but when in fact it’s Illoiha Omotesando fitness club design by Nendo….: “To express the original brand concept of “becoming beautiful through movement”, we chose the theme “rock-climbing in Omotesando” and developed a design that uses the mismatch between a rugged outdoor sport and Tokyo’s fashion district to its advantage. Instead of the usual rough and outdoorsy climbing wall, we came up with the idea of using interior design elements like picture frames, mirrors, deer heads, bird cages and flower vases to create a challenging wall with hard-to-find holds and unusual finger grips. We hope that our uniquely Omotesando-style climbing wall inspires newcomers to try out the sport, and starts a new wave in fitness with style.”Nendo { found via: Fresh Home }

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